How to use “Answer the public” for generating Content ideas.

A general accepted fact in the world of any blogger is all about achieving result with a great content campaign, you need to find out questions your audience needs to answer to? At Jachitech, one of the starting points is Answer the Public

What is Answer the Public?

Answer the Public is an auto suggestion of result provided by Google and Bing, it’s also clever consumer insight tool that suggest searches. They easily organized in categories such as what, why, where, how etc  this searches clouds helps to provide an overview of the questions people are typing into search engines from various devices. It’s perhaps one of the best but most underutilized sources of research for content idea, over used by 1,500 PR teams worldwide make coverage reports, faster at Covragebook.com

Why is it Valuable for content Generation?

Basically the answer to the question below; this type of insight is invaluable for content marketers like me being a tech blogger for the following reasons:

It allows you to get to know your audience and what keep them at night. It helps you target your keyword research.  It helps you optimize for long-tail key phrases. It helps you answer question that can get you into Google’s featured snippets.

How do you get to know your audience?

Basically the answer to the question below; this type of insight is invaluable for content marketers like me being a tech blogger for the following reasons;

It allows you to get to know your audience and what keep them at night. It helps you target your keyword research It helps you optimize for long-tail key phrases It helps you answer question that can get you into Google’s featured snippets.

How do you get to know your audience? 

As a hard working blogger, you work for a very wide range of information search on your desired niche. Before you start producing any content you’ve to carry out elaborated research into your existing content, even though you can still blog while working/studying full time. When it comes to getting to know your audience, we use tools like Google analytics, but consumer insight tools like Answer the public can provide a unique insight into what is audience is asking in relation to your post. Sometime the questions asked online are rather personal nature. As a content writer, you have to meet the needs of your audience by delivering valuable answers to their question.

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Targeting Your keyword Research

Once you’ve published the question people are asking in relation to your information, service or product and you have chosen the ones you’d like to answer, you can continue gathering more data with a keywords, allowing you to choose the ones for which you’d like to optimize your answers. Here you can use this tool SEMrush. This will help give you to choose the ones for which you’d like to optimize your answers. Try using generic and long-tail phrases in the content you produce will further increase your relevancy for your target audience in the eyes of the Google.

Know how to optimizing for long-tail Key Phrases.

I’ll be showing the tips on this, knowing which question your audience types into Google allows you to create content directly in a user guide or FAQ article. With the help of your keyword research, you can then proceed to optimize your answer for more long-tail key phrases that generally have less competition. Lastly Getting into Google’s featured snippets can also help you give out brand amazing exposure of your content.

Keep working hard for great content that helps solve the problems of your readers, your comment are welcomed here!


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